Newsletters

Newsletters are a great marketing tool. Even in this age of mountains of spam and solutions like RSS, people continue to subscribe and well implemented campaings continue to convert. Below you can find tips and tricks to newsletter marketing and some tools for managing and sending out your e-mails.

Email Design Guidelines for 2006 (#)

Posted in Newsletters on Wednesday, November 30th, -0001 | Via

I don't like adding "for year xxxx" stuff to the resources very much, but these tips should hold up for longer than just next year :-). Some of this seems obvious enough, but you would be surprised how many newsletters I get that don't account for images being turned off and the preview pane, for example.

Optimizing CSS presentation in HTML emails (#)

Posted in Newsletters on Thursday, May 25th, 2006

A sequel to CSS and Email, Kissing in a Tree from Alistapart, this blog post from the super-helpful Campaign Monitor weblog helps demystify a few more issues of building a successful e-mail newsletter.

Concluding that HTML emails that contain semantic markup and CSS fare very well with the most commonly used email clients this article helps to clean up traditionally ugly newsletter markup, and has example files available for download.

Check out the Resource categories for older content

The latest from my personal website,
Mike Papageorge.com

SiteUptime Web Site Monitoring Service

Sitepoint's web devlopment books have helped me out on many occasions both for finding a quick solution to a problem but also to level out my knowlegde in weaker areas (JavaScript, I'm looking at you!). I am recommending the following titles from my bookshelf:

The Principles Of Successful Freelancing

I started freelancing by diving in head first and getting on with it. Many years and a lot of experience later I was still able to take away some gems from this book, and there are plenty I wish I had thought of beforehand. If you are new to freelancing and have a lot of questions (or maybe don't know what questions to ask!) do yourself a favor and at least check out the sample chapters.

The Art & Science Of JavaScript

The author line-up for this book says it all. 7 excellent developers show you how to get your JavaScript coding up to speed with 7 chapters of great theory, code and examples. Metaprogramming with JavaScript (chapter 5 from Dan Webb) really helped me iron out some things I was missing about JavaScript. That said each chapter really helped me to develop my JavaScript skills beyond simple Ajax calls and html insertion with libs like JQuery.

The PHP Anthology: 101 Essential Tips, Tricks & Hacks

Like the other books listed here, this provides a great reference for the PHP developer looking to have the right answers from the right people at their fingertips. I tend to pull this off the shelf when I need to delve into new territory and usually find a workable solution to keep development moving. This only needs to happen once and you recoup the price of the book in time saved from having to develop the solution or find the right pattern for getting the job done..