Published in Marketing on Wednesday, July 8th, 2009
Lately I've taken to subscribing to many newsletters and the "free" programs being offered by internet marketers - think Frank Kern, Yanik Silver et al. - and people like Aaron Wall and Shoemoney and that Brian fellow over at Copyblogger.
If you, like me, receive some of these emails, you may have noticed how their sales methods have taken the typical long web page sales pitch and turned it on its side. They've spliced it into emails and videos and feed that info to us in a much more interactive and entertaining manner then the long winded sales pages of old.
So this morning while trying to convince my 21 month old son to go to the park (that's right, to convince him to go to the park) I found that the usual things were not working. That is when it hit me.
Please note that I have not met nor do I know Frank Kern, and I am only singling him out because his name stuck with me. I suppose this parody below could be recognizable to Jeff Walker's children as well. One last note, I have found the free info they give away as they get you to the offer/pitch/monthly service to be quite valuable.
Dad: Listen. If we go down now, we can stop at the bakery. I'll order an espresso (you love the noise from the espresso machine!) and get you some toast and jam (I'll pay; you get this fre.e!) and we can sit at a table outside and watch the street cleaner. Then we can go to the park with your favorite car and play on the swings, with the ball and the balloons and have some strawberries? And one last BONUS: we can stop at the fountain and throw in some rocks!!
Look, if you don't have fun doing this, later I will take you to the pool.
YOU CAN"T LOSE!!
Father and son head down the elevator out to the bakery. Son demands the water fountain in the park so we head straight there, where strawberries are eaten and some rocks thrown in. Then he says "casa" (hey, we live in Spain) and demands to go home. We stop to watch the street cleaner pass by and head home, not having visited the swings, played with the balloon or balls or had breakfast at the bakery.
(Okay, so in the end I also pick on we folks who buy these things - be they live the internet lifestyle products or self-help books - and don't implement them to the fullest :)
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Comments and Feedback
The blogs informations related to web designing and the web promotions is very nice and informative . The presentation of the information is very much standard . I also maintaning a site which contains more details about the concept of
Lol, comment spam. Nice article! I think comment spam is the opposite end of internet marketing, just uber generic statements where everything the Dad says would be
Well dunno, we the Internet Marketers are also human. When my 2 & 1/2 is begging to do something I don\'t want to do I often offer to take him to Home Depot and that works like a charm since for whatever reason he just loves going to Home Depot.
Now, sorry about the spam comment from our other seo guy, he\'s been fired already for making these kinda spam posts.